Six to 14 year-olds will be grown-ups and voters by 2030. They will judge the 17 SDGs (Sustainability Development Goals) a success or failure. The ‘17 Promises Generation’ must know what the (SDGs) are and understand what they mean for their future. Their parents, teachers, carers and community will help them understand. Chicken Newspaper and 17 Promises bring the SDGs to life, with the help of children’s authors, illustrators, designers, teachers, subject experts, partners and children themselves.

The 17 Promises Generation project has three volumes scheduled to span the duration of the SDG initiative which ends in 2030.

  • Volume 1 Let’s LEARN We introduce the SDGs to children
  • Volume 2 Let’s WATCH We cover the progress of the SDGs
  • Volume 3 Let’s SEE We reflect on the impact of the SDGs on a generation.

Each of our partners chooses to help to create content and distribute through Chicken Newspaper's existing community network, as well as nominate the communities they would like to reach.

The Chicken Effect


What we learn will not only be used to improve future issues, but it will also provide our partners with insights and impact of their own.

How far can it go?


Chicken Newspaper engages children, their parents, teachers and carers. One copy in a classroom is currently being seen by up to 30 people. 50 copies in a school reaches up to 500 children and up to 1,200 adults. Imagine what 20,000 copies can do!


We distribute the newspaper through schools, libraries, doctors’ surgeries, hospitals and other community outlets in any country. Our unique approach makes it possible for exponential growth from the neighbourhood to the global community.

Chicken Newspaper is actively building a network of global, community and learning partners who are community minded and passionate about educating children for a better and more sustainable future. To find out more about how to design your involvement in email us at